The Most Effective Branding Solution in Construction

Through 20 years of brand strategy and design experience, Steel Brothers has developed a method that helps construction firms establish bulletproof reputations, attract the right clients and build all-star teams.

Powered by Unbreakable Ideas.

During our branding process, a singular idea always rises to the top. An idea so simple, anyone can remember it. So powerful, you can build your business around it for decades to come.

We call this approach Unbroken Branding. Because people and places can crumble, but bold ideas never break.

Results at a Glance

10x

Silverback Concrete grew from $3.5 million to more than $35 million within 4 years after we rebranded and relaunched the company.

$100 Million

Scorpio Construction surpassed $100 million in 2023 and credits its Unbroken Brand foundation as a critical reason clients and teammates choose Scorpio.

$20 Million

The Cade Museum raised $20 million with Unbroken Branding – with most of those funds secured before the nonprofit’s grand opening.

Overnight

The day after we presented their new Unbroken Brand strategy to Walker Architects, the firm used their new strategic language to pitch and win its first eight-figure project.

Hear from Our Clients

1 / 7

Silverback Concrete

“In terms of ROI, the distinction and traction that our brand generates has been a tremendous factor in our growth. Our revenue has increased fourfold in the three years since we started working with Steel Brothers.

Now, folks take us more seriously in the bidding process. Our message and our visual identity finally reflect who we’ve been all along and why our work matters. In a word, the work Steel Brothers delivered is brilliant.”

Frank Stankunas, CEO

Scorpio Construction

“Matthew helped us elevate Scorpio’s brand and become more relevant in the marketplace. When people visit our website, potential clients are more likely to reach out and ideal teammates want to join us.

I can’t express enough how both our external clients and prospective team members voice to us that Steel Brothers’ work made a difference in choosing our brand.”

Domenic Scorpio, CEO

1 / 5

1 / 5

Cade Museum for Creativity & Invention

“This rebrand was so different from what I pictured in my head. It far exceeded anything I could have imagined, and I wasn’t the only one who thought that. When Matthew presented the rebrand to our board, one of our board members actually gasped out loud because she was so moved by the power of the narrative and how it encompassed our vision.”

Phoebe Miles, Founder & Chairman

Walker Architects

“For the first time in my career, I have the words to describe exactly what sets Walker Architects apart and the unique value we have to offer, in a way that makes clients sit up and take notice.”

Joe Walker, President & Managing Principal